Hiring is difficult, but hiring for a startup can be even more difficult. Bad hires can cost you a lot, and for a startup, they can really be fatal. As a new…
While you are working on building your company, finding the right audience and establishing your business, you naturally have to deal with negative cash flow (expenditure is more than your earnings). As…
For a startup, owners thinking about building a sales team from scratch or evaluating ways and means of transitioning from having independent sales representatives to an internal sales team can seem pretty…
Sales is an important business function for companies across scale, size, or industry verticals and if your sales function is not streamlined for success, important deals can slip through your fingers like…
A well-defined and well-executed email marketing strategy goes a long way in bringing new business to your company. However, a lack of proper planning leads to the customers and prospects being apprehensive…