As promised with our previous blog, we are back and we have the definitive timeline for a few months before the launch of the start-up. Last time, we focused on the initial steps and processes that need to be ticked off. This time, it is about preparing and gearing up for the biggest day of your life, the day your startup goes online!
Set the timeline, get set go!
Step 1: Step it up and build a more informative landing page that has a clear call to action (signup/phone number to contact/buy the product, etc.) You can easily use atheme to make it look great.
Step 2: Make your logo and create branding for your product. You can use a site liketo get something basic or find someone amazing on a site like to do all of your brand designs.
Step 3: Keep producing great content and distributing it widely to get the word out about your product. Submit your content to sites like, , , and other submission sites (especially niche submission sites relevant to your product, content, and industry.)
Step 4: Repurpose your content. Don’t let the things you make fizzle out. Change up and reuse content by altering up the way it’s delivered. You can repurpose your content for sites like, , and others.
Step 5: Cultivate a relationship with bloggers and the media in your field.are some tips to cultivating the blogger relationships.
Step 6: Start attending startup related events — keep building your network and keep exchanging business cards. Make your brand known.
Step 7: List your startup onand .
Step 1: Optimize your site for speed as new customers may not be patient enough for the site to load if it takes too long.are 21 tips to speed your site.
Step2: Do basic SEO for your site to bring customers through search engines. If you have an app, start to think through your ASO strategies.are some basic SEO strategies and are some basic ASO strategies.
Step 3: Setupin your site and monitor your site daily. Track visits, bounce rate, traffic sources, time spent on site, etc.
Step 4: Set up pixels on your web site to start gathering information on your traffic using. This will help you retarget your traffic. Be sure to set up as well.
Step 5: Get involved in online groups like, , , and .
Step 6: Learn to use social monitoring tools liketo track your brand across the social media.
Step 7: Start using more robust tools liketo grow your social audience. Using automated processes and bots can help you crush social media with minimal ongoing effort.
Step 8: Make a pre-launch video likefrom Dollar Shave Club.
The next blog will focus on the timeline from a few weeks before launch to the post-launch tips.